Presented by: Jennifer Hurd (FBI) & Max Cote (Predicting Productivity, Inc)
Communicating the value of assessment and selection is a topic of current interest given the fiscal environment in which government agencies (and other organizations) are operating.
This topic, however, is not new -- these value discussions have taken place since at least the 1940s (e.g., Brogden, 1946, 1949). This session draws upon the history and the on-going work in this area to propose a framework for strategically developing and implementing a value proposition for assessment and selection. This workshop will cover the components of the strategy: (1) people, (2) value propositions, (3) communication methods, and (4) after action review. By analyzing the people involved (e.g., clients, decision makers, the psychologist), understanding the range of options for demonstrating value (e.g., utility, ROI, impact on performance), and knowledgably building an impactful communication plan (e.g., framing, visual presentations, the communicator), one is able to strategically build and implement a value proposition tailored to one’s situation. By conducting an after action review of the developed strategy and its effectiveness, one may learn from the experience and be better positioned for the next situation. This workshop is an interactive session and will engage participants in facilitated discussions regarding the pressures to demonstrate the value of assessment and selection and the components of the strategy.
The session will also provide opportunities to practice applying the strategy and conduct after actions. The intention of the workshop is to engage the community in discussion and strategic thinking, to learn from our colleagues, and provide the resources needed for each participant to move forward in their appropriate direction. References lists for value propositions and communication methods will be provided.
At the conclusion of this workshop, participants will be:
Recertification Credit Hours Awarded: 3.5
Specified Credit Hours: General